Social media trends are always changing, and your company needs to adapt and transform the way you inform your audiences about your products, services, and more. You must ensure that your social media marketing strategy is keeping up with the latest trends, and that they effectively meet your business and clients’ needs.

Here are 8 easy social media marketing tips to keep your users engaged with your pages.

  1. Establish Goals and Objectives

You wouldn’t set out on a trip across the country without a map or a GPS, so why would you launch a social media campaign without defining your business objectives first? To make the most out of your social media marketing campaign, you must first define your business goals. Write down both your business goals and your social media marketing goals. Be specific and be sure that they can be measured.

  1. Know Your Audience

Understanding who your target audience is will be the next step to boost your conversion rate. In order to increase your conversions, you first need to understand and know your audience inside and out. Identify your users’ needs and desires and build your social media strategy around that.

  1. Schedule Your Social Media Content

Scheduling your posts is extremely important if you want to make the best use if your time and effort. Posting consistently with relevant topics for your target audience will increase engagement with your posts. There are many software tools out there that can help you automate this process. Currently we utilize Zoho Social to schedule our posts across multiple platforms.

  1. You Need Engagament

So you got a bunch of views on your post, but did you get any engagement? Comments, shares or reach outs to inquire about your services? Followers and viewers are not enough to efficiently promote your business. You want them to engage with you. But remember, don’t expect others to engage on your posts if you’re not engaging on theirs. So be sure to comment and support your network as well.

  1. Use The Analytics

Ever hear the phrase “data is king”? Well, that’s because it’s true. The best thing about all of these platforms you’re posting to is that they give you analytics behind your posts. Use them! This data is yours and yours alone to utilize and understand your audience, how they are interacting with your content, and what content they would most likely want to see in the future. And if your company sells a product or service that allows you to run promotions, then this is a great way to know who and when to run those promotions to increase the engagement we spoke about already.

  1. Keep Your Competitors Close

Ever wonder how your competitors are getting all that business that you wish you were getting? Have you checked their social media pages and what they are posting, and which of their posts are getting the most engagement? Spying on your competitors’ social media pages doesn’t mean you should steal their work, but it should give you great ideas as to what you should be posting. By identifying and understanding your top-performing competitors, it will help boost your future content marketing.

  1. Optimize Your Social Media Business Pages

There are many ways to do this, but start with the basics and make sure every bit of information, profile pic, header, button, etc., has been filled out and completed. After that, be sure to post videos and not just static images. Even the platforms that started as image sharing social media sites are now treating video more favorably. Keep it short and simple. Also, utilize as many smiling faces in your content as possible. A nice warm smile is always inviting.

  1. Ask Questions

A philosophy I’ve lived by for most of my life is “the answer’s always no until you ask.” This applies to Social Media Marketing as well. If you want to know what your audience would like to see more of in your posts, just ask. This is another great way to encourage users to engage on your social media page, and obtain valuable marketing information as they do so.

Need Help With Your Social Media Strategy?

Growing up my dad taught me how to change the oil, brake pads, and more on my car. I never forgot those skills, but it’s just not a good use of my time to still do it myself. Why do I bring this up? Because trying to handle all the nuances of a successful social media strategy can be time consuming and become overwhelming. You simply may not have the time, experience, or patience to implement and run a successful strategy. And hiring a full-time marketing person for this simply may not be in the budget right now. Outsourcing this work may be the best option for you, and Perception Content Media can help. We’d love to talk with you about your business goals, and see if there is a way the social media strategy can align with those goals and help your business grow.

2021/09/23 – This article was written by Michael T. Baker – CEO and Head of Creativity at Perception Content Media. Connect at

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