- Not doing video content
Not sure if you’ve noticed yet, but video has taken over social media content.
Did you know that TikTok eclipsed over 1 billion users in September of 2021? Yep!
And Instagram is paying close attention. Which is why they released tons of updates to Instagram Reels to try to keep up.
“But I’m not a young kid who can dance”, you might say. Well, I highly suggest you take a closer look at what TikTok is really about. It may just help your business.
- Posting content your audience doesn’t want
So, you want to increase your followers and engagement? You need to know what your target audience wants to see, and who they are.
If you don’t figure this out, they will move on to someone else that they believe speaks to their wants and needs. They want to be served.
So in 2022, be more precise with your social media marketing strategy.
Talk more about how you achieved a goal, not just the fact that you did. Show them how they can do the same. Give them tips and tricks without trying to sell them on your services. Be intentional.
- Not clearly stating your service
Have you ever gone to a social media page and got completely confused as to what exactly the services they offer? Yeah, that’s not good.
No matter who you are, you have an extremely short opportunity to grab someone’s attention and keep it.
This is why you need to make sure that when someone lands on your profile, be sure your bio defines who you are, what you do, and who you serve.
Be authentic, and make sure you share those 5 star reviews.
- Worrying about quantity over quality
Just because you’ve seen Gary V. telling people they should be posting every day, doesn’t mean that’s what you should do.
If it’s not relevant to you or your business, don’t just post to post.
Being consistent with what you are posting is way more important than posting every day.
Don’t be a slacker either. The excuse of “I don’t know what to post” is never a good one. If you need help, call an expert. Mhm..mhm…I may have a suggestion for you.
Whether it’s 4 times a week or 7 times a week, be sure to post quality content.
- Ignoring your competitor’s pages
Why should you care about what your competitors are posting?
Here are a couple of reasons:
- First, you can see what’s getting the most engagement and get a better understanding of what the audience is looking for. Then, don’t copy them verbatim, but use it as inspiration for what to post on your page.
- Second, some of your biggest competitors can end up being your best referral partners. Build valuable relationships and help each other out.