“We have a website, so why aren’t we getting more sales?” The truth is that having a website alone is not enough. It’s important to understand that just because you have a website, that doesn’t mean the sales will follow. Imagine opening a clothing store and never putting a sign on the outside. Or having windows for potential customers to see in, and never telling anyone that you sell clothing. The reality is that in a supersaturated market, it is all too easy for your company to go unnoticed by the majority of your consumers, even if your product outshines the competition.

That’s where a well-designed digital marketing strategy comes into play. It’s how you get noticed; it’s how you stand out from the crowd. The question then becomes, “How do I leverage a digital marketing strategy so that it benefits my business?” 

 Here’s the quick rundown: 

  1. Formulate and Execute a Digital Marketing Strategy 
  2. Create a User-Friendly Web Design
  3. Generate SEO-Driven Content
  4. Utilize Social Media Marketing
  5. Institute Effective Content Marketing/Blogging Tactics
  6. Implement PPC Campaigns
  7. Engineer an Email Marketing Plan
  8. Leverage the Analytics
  9. Re-Market and Re-Target
  10. Implement Automation 

In this article we will cover 10 aspects of a rocking digital marketing strategy, and why each one is so important to the success of your company. They will also serve as good reasons why you should hire a digital marketing agency like Perception Content Media. 

  1. Formulate and Execute a Digital Marketing Strategy 
Formulate & Execute a Digital Marketing Strategy

“If you fail to plan, you are planning to fail!” – Benjamin Franklin. You need to have a plan in place before you can ever hope to achieve results from your digital marketing efforts. During the planning phase, it’s important to have a thorough knowledge of your business and your consumer base as a starting point, that way you can prioritize specific areas of marketing above others. 

As an example, if you know that your primary customer consists of mostly young people, then a heavy focus on social media marketing may be a logical starting point to reach your target market. No matter the case, be sure to have a solid plan in place before investing heavily in one particular aspect of digital marketing. And be prepared, most likely you will need to adjust your plan as your business grows. 

  1. Create a User-Friendly Web Design
Create A User-Friendly Web Design

In today’s world, your company’s website serves as its “storefront”. Your website must be intuitive and easy to use, so that instead of customers dropping off faster than a bead of sweat from their forehead on a hot summer day, they’ll want to browse longer. Which hopefully leads to more sales. 

  1. Generate SEO-Driven Content
Generate SEO-Driven Content

Search engine optimization is the most organic and best way to attract customers to your business. When done right, it’s like you’re partnering with Google to drive traffic towards your website. 

Of course, you need to generate content that is not only relevant, but also adds real value to the user. Just like in #2 of this article, you want your potential client to stick around as long as possible. Over time, blog posts and articles that add real value to your prospects and customers will gain more shares, likes, and backlinks. These will, in turn, cause Google to view your site as an authority on the subject in question. 

  1. Utilize Social Media Marketing
Utilize Social Media Marketing

If you haven’t noticed, we have yet to suggest spending any money on advertisements at all, and we won’t start now. Social media marketing can be easy and hard all at the same time. That’s because, dare we say it again, the content should be relevant and valuable to the consumer. But one thing is certain: social media isn’t going away, and there are many excellent platforms to increase brand exposure. In addition, you can leverage social media to enhance your company’s image, and connect with your consumer base on a more personal, individual level.  

Social media marketing can be very tricky when trying to gauge the ROI, but it often produces the most dedicated and loyal customers. 

  1. Institute Effective Content Marketing/Blogging Tactics
Institute Effective Content Marketing_Blogging Tactics

It’s important to regularly post to your company’s blog. And if you’ve never written a blog post, now is the time to start. Plus, every time you publish a new blog post or article, it is captured for Google’s index. 

And guess what? Over time, consistently publishing new blog posts will feed into your SEO scores. Not to mention building some street cred along the way. 

  1. Implement PPC Campaign
Implement PPC Campaign

Now let’s talk money. Pay Per Click that is. PPC is a way to try and rank higher for specific keywords and long tail keywords so that when a potential client is searching online for a specific phrase, your company will appear higher in the searches based on your willingness to pay the rate for each click that is generated.

For example: if you want to rank higher for the long tail keyword “Nashville travel agent”, you could decide to pay the PPC cost associated with that phrase.  

But be prepared. It is important to choose the right keywords when implementing a PPC campaign, and to set a budget. If you’re not careful you could waste thousands of dollars and still never rank high enough to generate traffic.

  1. Engineer an Email Marketing Plan
Engineer an Email Marketing Plan

Email marketing is a cost-effective way to reach a broad demographic. Of course, any marketing emails that you send out should make you stand out in the crowd, while still being professional, and never read as spam. 

Fun Fact: 59% of B2B marketers say email marketing is their most effective way of advertising in terms of revenue. 

  1. Leverage the Analytics 
Leverage the Analytics

As your marketing strategy progresses and you utilize better tactics, one of the great things you’ll get in return is data. But simply having all this glorious data isn’t enough. You need to leverage that data to your advantage, and there are many analytics tools that can help you do just that.

Utilizing these analytics could help you determine which products are your best-sellers, which customer demographics should be your primary targets, and how your customers prefer to interact with your website and other platforms. 

  1. Re-Market and Re-Target
Re-Market and Re-Target

Have you ever wished you could get a second chance at that sale you narrowly missed out on? That’s what re-marketing and re-targeting is. It’s your second chance with a customer. For example: using customer tracking technology and your analytics tools, you can determine what a visitor to your website was looking at before he or she bounced from the page. Then you can personalize any future advertisements, either on your site, via email, or through other channels, to match his/her likely interests. 

  1. Implement Automation
Implement Automation

There are a lot of great automation tools your business can use to make the day-to-day operations of marketing a little less of a burden. CRM’s (customer relationship management) are a great example of this. So, take some time to explore different automation tools, set the parameters, and let them do the work they were designed to do.  

What If This is Too Much for Us to Handle? 

Great question! We can help. Perception Content Media is a Digital Marketing Agency that specializes in Digital Strategy, Social Media Marketing, Website Development, SEO, Video Editing and more. Located in Goodlettsville, TN, we primarily service the Greater Nashville area, but have clients across the country.  

If you’d like to learn more about Perception Content Media, visit our website at www.perceptioncontentmedia.com and follow us on all our social channels which can also be found on our website. To contact us about your project or with additional questions click here: https://perceptioncontentmedia.com/contact-nashville-digital-marketing-agency/ 

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2021/06/29 – This article was written by Michael T. Baker – CEO and Head of Creativity at Perception Content Media. Connect at https://www.linkedin.com/in/michaeltbaker73/